The new collaboration marks a first for Merlin Entertainments, which has never before contracted out it's retail catering in any of its 20 UK venues. Levy Leisure UK, the catering partner to many of the UK’s iconic cultural and heritage attractions, has been selected for its award-winning approach to creative food and drink solutions.
Working in partnership with Madame Tussauds London, Levy Leisure UK has created and brought to life an innovative and immersive ‘foodie’ guest experience, called Royal Tea. The distinctive space offers guests visiting the world-famous attraction the unmissable opportunity to enjoy afternoon tea alongside a life-like figure of Queen Elizabeth II.
Set in the iconic Buckingham Palace Garden, guests can snap a selfie with The Queen and catch a glimpse of her beloved corgis as they enjoy delicious homemade scones, freshly baked pastries and the best of British finger sandwiches.
Jon Davies, managing director at Levy Leisure UK, said: “This is a fantastic new partnership with Merlin Entertainments and the new concept at Madame Tussauds London offers guests a really fun and interactive experience that didn’t exist at the attraction before. Our business thrives on developing and implementing new catering and retail concepts, which we hope will be well received at this iconic venue.”
Martyn Brett-Lee, commercial director at Merlin Entertainments, commented: “In order for our guests to truly feel they are stepping into the spotlight, it’s important that we create a completely immersive space that transports them away from Baker Street and into the world of celebrity. Working with Levy, we’ve created a dining delight in Royal Tea that brings our incredible figure of The Queen to life and offers guests an unmissable – and delicious – experience.”
Madame Tussauds London is a world-renowned attraction that welcomes millions of guests each year, creating a world of famous fun where guests become the star alongside their favourite celebrities.