Chelsea FC

A champion partnership

  • Restaurant
    Restaurant
  • Bar
    Bar
  • Conferences and Events
    Conferences and Events
  • Kiosks
    Kiosks

How long have we worked together?:

We have worked together since 2005

Visitors:

1.5 million football fans visit Chelsea Football Club each year

Quick Facts:

Levy UK is the official catering partner to Chelsea Football Club responsible for the catering across the Chelsea Football Club estate, including Stamford Bridge stadium, Chelsea FC’s training facility in Surrey, the Chelsea Health Club & Spa, a state of the art music venue (Under the Bridge) and a destination Frankie’s Sports Bar and Diner.

Levy UK at Chelsea Football Club feed an estimated 1.15 million fans annually. Delivering catering across 43 public outlets, 58 boxes and 20 suites on match-days. There are over 1,000 corporate and private events are held at Stamford Bridge each year.

Client Objectives:

Levy UK continues to enhance its offering, creating new and innovative matchday food and drink experiences for home and away fans, whilst championing new hospitality offerings for the premium seat market. At the squad’s training ground, the company has designed bespoke menus for the team, working in partnership with the players’ nutritionists and performance coaches.

Early 2017 saw Stamford Bridge, in partnership with official airline partner, Delta Air Lines, launch an exclusive match day box menu. Created by the airline’s culinary partner Linton Hopkins and Michelin-starred London-based chef, James Lowe, the menu focuses on the use of seasonal ingredients and supporting Stamford Bridge’s local suppliers. This culinary ethos extends to Chris Garrett, Executive Chef Levy Restaurants at Chelsea Football Club, whose team have been producing the dishes from this special menu.

The team introduced an innovative pre-order app, CFC Express, to enhance the fan experience by being able to pre-order their food and beverages ahead of and during match days. The app provides an extensive choice of options and catering for specific food preferences such as healthier selections which can be delivered straight to your seat.

Results:

Stamford Bridge has a strong client retention list; in 2016 36% of clients were repeat bookers, many of which were large-scale annual events.

The app has received outstanding customer feedback, Lisa, a regular visitor to the ground and a wheelchair user said she now prefers to use the app to order her food.

She added: “It has certainly enhanced my match day experience; I can now have food and drink delivered to my front row seats prior to the half time whistle being blown and I miss out on the half time rush.”

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